My piece of visual rhetoric is a flyer found in the union. This picture is an advertisement for a party in Anderson, SC which is off campus. It has the date and time on there to inform readers. It has pictures of what I would assume to be members in the frat. There are five glowing people with blinded out eyes that are floating in the top part of the flyer. This is also a piece of public relations for the frat. The city in the background can represent night life, what they are promoting. The very top has adjectives to describe the party to interest the readers. Then in the center, the event is named "Freaky Friday" the date and place follows. Also listed is the DJ. Then there is a bi-line about how they are bringing in the new year. "Be owt or be talked about" follows as the last thing on the flyer. The flyer's background is purple, one of the fraternity's colors (also listed as an adjective along the top). Also in the background is a tinted-back image of a person's head from the back. The fraternity's seal is also placed in the background but is not tinted-back, but layered behind the wording and the image of the person's head.
2. Work with your observations to construct a preliminary thesis statement.
This advertisement is ineffective because it does not attract students to the party in Anderson.
3. Refine your argument by asking questions that make your statement less general.
The poor design is due to the layering of too many objects. Also there is a typo on the bottom line. The poster is too busy. The understandable lingo used is "owt". The unattractive elements are the floating, glowing heads of the fraternity members and the spread-too-wide letters.
4. Revise your preliminary thesis statement to be more specific; perhaps include specific evidence that drives your claim.
This advertisement is ineffective due to its poor design, lack of understandable lingo, and unattractive elements.
5. Further polish your thesis be refining your language and asking questions about the implications of your working thesis statement.
This advertisement is ineffective in its attempt to bring Clemson students due to its poor design, lack of understandable lingo, and unattractive elements.
6. Write your working thesis to include a sense of the implications of your claim.
This advertisement is ineffective in its attempt to bring Clemson students to a party due to its poor design, lack of understandable lingo, and unattractive elements, and so the fraternities need to improve their marketing strategies if they want to accomplish high attendance at their parties off campus.
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